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The secret to commercial success: find a need and fill it! That, in short, is the story of Fourways Airconditioning. Anja Wapenaar, Bets Wapenaar, Graziano Wolfaardt and Richard Perry, now MD of Fourways Airconditioning, saw a gap in the market when it came to fast, on-the-spot service to Aircon installers, along with long-term parts and service back-up.
In 1999 Fourways Aircon was a small outlet in Kya-Sands selling airconditioners and spare parts to COD customers. As the company grew, we acquired more staff each year. By 2004 the company had grown a substantial client base and by 2006 launched its own range of Alliance airconditioners and heat pumps to meet gaps in the market. With a wide range of airconditioners and Water Heaters, including both domestic and commercial units, Alliance is one of South Africa's fastest-growing brands in the airconditioning and water-heating field.
Offering a broad range of competitively-priced airconditioners including Underceilings, Rooftop Package units and ducted units, split units and Inverter models, as well as a broad range of residential and commercial water heaters, the high-quality Alliance brand has found ready acceptance with installers.
Fourways’ rapid growth necessitated two moves to larger premises in Johannesburg as well as the acquisition of additional warehouses. In 2009, a second branch was opened in Pretoria to service local demand. Thereafter, a Fourways branch opened in Durban followed by one in Bloemfontein and in 2013/4, Cape Town, Port Elizabeth and George all became part of the national Fourways Airconditioning family.
By 2014, just one and a half decades later, Fourways Airconditioning became a fully national brand, with warehousing and technical support in every major metropolitan area. The key to Fourways’ success? Fast, on-the-spot service to aircon installers, plus long-term parts and service back-up.
Fourways aircon has continued to grow its network in the Export division. Botswana was the first African country that Fourways exported to back in 2002 and since then Namibia, Mozambique, Seychelles, Mauritius, Reunion, Malawi, Swaziland and Zambia have all come aboard, making Fourways Airconditioning one of South Africa’s largest importers/exporters of HVAC products. In addition we have supplied HVAC product for major projects in countries as far afield as Nigeria and Gabon.
With our new focus and drive on exports to Africa, our dedicated export team now comprises a full team on the sales side backed by all the admin necessary to support the operation. Fourways now also has its own office in Mauritius. In addition, we have a bond warehouse in Durban so are able to export products directly into Africa that are bond free and duty free. This enables Fourways to supply large or small quantities so there’s no need to order by the container load.
Fourways Aircon has also recently undergone expansion into the Australian market and we are excited about the future growth of these international markets.